Note from the editor:

“Retro watches” is a popular, accessible collector’s guide for anyone who wants to make a statement with the watch they wear, but who wants to choose a timepiece that is very different from the ‘classic’ and very mainstream watches by the major Swiss brands. It brings together the most intriguing, visually striking and ‘out-there’ watch designs from little-known but influential watch brands, along with overlooked but brilliant pieces from the major players. One hundred watch models are featured, specially photographed for the book and accompanied by accessible, informative texts discussing the watch’s design, its intriguing features, and its rarity and value. The book also dives into the cultural and fashion history of watch design and the many innovations from the 60s, 70s and 80s.

The book features over 100 easily affordable curiosities and brilliantly designed but forgotten classics. It also spans the late 1950s, 1960s and 1970s, the golden age of avant-garde watchmaking and experimentation, and includes features on the history of watch design and aesthetics.